Head of Product Management
Senior product leadership
I partner with companies to define product strategy, simplify portfolios, and build the PM capabilities needed to scale. With 15+ years leading hardware/software ecosystems at Nokia, Philips Hue, and Sauermann, I bring the strategic depth of a seasoned CPO to your team — on a fractional basis.
Hans Cramér — product leader
I'm a Swedish product management leader based in Brussels, with an MSc in Industrial Engineering from Linköping University and 15+ years building hardware, software, and IoT products across consumer and industrial markets.
My career spans Nokia smartphones in Beijing and Helsinki, the Philips Hue ecosystem in Eindhoven — where I created and scaled the Hue white light category — and Sauermann Group in Brussels, where I led the product management function across a complex HVACR hardware and software portfolio.
I work with companies that build physical and connected products and need senior PM leadership to bring focus, strategy, and execution rigour to their product organisation.
I'm fluent in the full product lifecycle — from customer insight and value proposition definition, through technical specification and supplier evaluation, to pricing, launch, and lifecycle management.
What I do
Customer focus, Processes and Data driven decisions
I can work with your team on all stages to grow your business; from long-term product vision, shaping portfolio strategy through new product introduction to lifecycle management
Product roadmap
Define the roadmap | Create product vision | Portfolio definition
New Product Development and Introduction
Stage gate | Value proposition definition | Technical specification | Value based pricing | Marketing guide to support sales
Product Lifecycle management
Sales reviews | Portfolio simplification / cleaning
Over 15 years of experience from different industries: helping to transform ideas into solutions that make a real impact
If you're building a hardware or IoT product and need senior product leadership, I'd love to hear about your challenge. I'm based in Brussels and work across Europe.