Built and led a 3-person Product Management organisation at Sauermann, an HVACR / indoor air quality hardware company — taking the team from an operational, sales-driven background to a strategic, market-facing function.

What I did:

• Defined a 5-year roadmap spanning hardware and the software/app ecosystem
• Simplified the portfolio: reduced 2,000+ SKUs to under 150 core products through market segmentation across 5 target applications
• Value-based pricing aligned to user value and regional competitiveness
• Make-or-buy assessments and supplier evaluations to optimise cost, quality, and lead times
• Established core PM processes: value proposition definitions, PRDs, stage-gate governance
• Supported sales teams with technical training and product positioning

Result: A leaner, clearer portfolio and a product organisation operating with strategic rigour.

Led the global Philips Hue White category — hardware, software, and the connected ecosystem — from concept to a scaled, profitable business line. 

What I did:

• Created the category from scratch: positioning ("Feel Secure"), products, and marketing message
• Defined the 5-year product and claims roadmap, generating insights and validating new value propositions
• Owned technical specifications, new product introductions, and lifecycle management
• Drove market expansion and channel strategy globally
• Partnerships to grow sales: Hue white included in Amazon Echo Plus launch
• Led repositioning of all categories within Philips Hue, aligning with Philips brand
• Products launched: A19 / A60, BR30, E14, PAR38, GU10

Result: Created a new category in a venture environment within a multinational company, scaling and growing quickly, learning to adapt processes to the speed of a start-up environment. #1 Best seller in Amazon US Light bulbs category and a 4.3/5 average customer rating on Amazon.

Began my product management career at Nokia through a highly competitive global apprenticeship — 11 selected from over 1,300 candidates — with rotations across Copenhagen, Beijing, and London. 

What I did:

• Successfully led product development from concept to sales start for Nokia T7, the first in-house smartphone with TD-SCDMA. Strategically important device for Nokia for the Chinese market. Technology choices impacted product portfolio.
• Owned value proposition, technical specification, pricing, and sales forecasting for focus-market devices
• Managed complex cross-functional hardware/software innovation programs for smartphones
• Re-prioritised R&D strategy to better align with user and business needs
• Operator exclusive variants of Nokia 2630 & 2760.
• Drove concept development of a mid-range feature phone, leading a new UI.

Result: A foundation in product management built across the full lifecycle — from roadmap and early-stage innovation concepts to a market-critical device launch — inside one of the most demanding consumer electronics environments of its time.